Izel Labs conceptualised experiential store design for Matki, a hallmark of quality showers and a pioneer in innovative designs.

Matki is a brand synonym with hand assembled showers achieving unrivalled luxury and durability for which the brand is renowned. Streamlined and highly architectural, Matki’s accessories incorporate innovative technologies to give accurate thermostat and high flow rate. They required their in store experience to encompass all they stood for.

9 designers/ creatives from various fields worked on the brief provided over the time of one week to come up with a solution which not only leveraged on the brand story but made it experiential in their stores. With the knowledge of Idea Engineering, Prototyping, Commercial Viability and Effective Collaboration, the designers looked at a holistic approach to brand envisioning in the store.

A proposal was developed on the lines of engineered beauty where the technology of making the showers so luxurious that it was given a museum like appeal. The idea was to bring to the focus what goes into the making the showers so luxurious increasing its value in the eyes of the customers walking in store, thereby making the products more experiential.

The concept was a success with Oakwood Design Consultants who had devised the brief for us through one of their clients.