Izel Labs got the opportunity of conceptualizing and designing the logo for Indian Sommelier Championship, an event judging the best wine waiters and stewards giving them an opportunity to appreciate what they were serving and consequently communicate about them effectively to their clients.

Over the last eight years, the Indian Sommelier Competition has evolved to become the definitive platform for education in the fine art of sommellerie. For young aspirants nothing serves as a better tool in honing your skills and knowledge than a good old fashioned Sommelier Championship where you get to pit your skills and palates against one another.

The client, Wi-not Beverages stand for everything fun about wines. So this championship had to not only reflect the fun aspect of wines but also come from the language of wine. By the 7th championship, the client felt a need for a logo~ a symbol of what this championship stood for. It helped them brand the event better and make it grander.

Having no prior knowledge of wine, at Izel Labs we researched and read up about wine, the things that make it very different from other alcohols. We experimented with words, wine glasses etc but they all seemed redundant. Then came the fun part...

The concept focuses on wine stain. Red Wine stains are hard to wash off and likeably the most common err while pouring wine. For a champion, its absolutely necessary that they know the process of pouring wine in the right way.

We experimented with blotting the paper with wine. Red Wine on paper leaves no colour hence we added a bit of stain. The stain helped up give colour and by picking the wine stain as is, got to making the logo. This logo was used in media( all forms ) and represented the championship encompassing all its aspects.